Marketing Automation and Technology Strategist
2 weeks ago
We're looking for a highly skilled Marketing Automation and Technology Specialist to join our team at Trinity Mobile App Lab Pvt Ltd. As a key member of our marketing department, you'll be responsible for driving our marketing tech stack forward and improving lead generation and customer engagement.
Your primary responsibilities will include:
- Marketing Automation Strategy: Develop and implement marketing automation strategies to drive campaign performance and conversion rates. Manage and optimize marketing automation workflows, including email marketing, lead nurturing, and lead scoring.
- Technology Integration: Evaluate, recommend, and integrate new marketing technology tools that align with company goals. Collaborate with IT and Sales to ensure smooth integrations between marketing platforms and the CRM.
- Data Analysis: Track and analyze key marketing metrics, providing insights to improve campaign effectiveness. Use data-driven insights to refine audience segmentation, messaging, and channel effectiveness.
- Campaign Execution: Support demand generation efforts by setting up, testing, and launching campaigns across email, social media, and other digital channels. Ensure campaigns are on-brand and optimized for conversions at every stage of the funnel.
- Compliance and Governance: Ensure marketing practices comply with data privacy laws and best practices, such as GDPR and CAN-SPAM.
We offer a competitive salary of $80,000 per year and a range of benefits that support your growth and well-being.
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