Digital Marketing Strategist

1 week ago


Noida, Uttar Pradesh, India Digilantern Full time

Company Overview

DigiLantern is a healthcare website designing and development company in India with a strong presence in the industry. We offer 360-degree solutions to clients, including website design, web development, SEO services, content writing, and more. Our goal is to expand internationally, focusing on the US, UK, and UAE markets.

Job Description

We are seeking a digital marketing strategist to develop, implement, and manage marketing campaigns that promote our company and its products/services. The ideal candidate will have experience in social media management, paid campaign management, agency management, technology platforms, direct marketing via digital channels like Facebook, Instagram, YouTube, and LinkedIn.

The successful candidate will be responsible for understanding marketing principles, performance marketing, and digital marketing levers. They will also have strong business acumen and the ability to connect business objectives with digital marketing strategies. Additionally, they will oversee all aspects of our digital marketing department, including email, display advertising campaigns, and coordination with advertising and media experts.

Requirements

  • Strong background in social media management, paid campaign management, and agency management
  • Experience with technology platforms, direct marketing via digital channels
  • Understanding of marketing principles and performance marketing
  • Strong business acumen and ability to connect business objectives with digital marketing levers
  • Ability to execute quick turn-around times with agencies
  • Strong project management skills
  • Data analytics skills and process automation thinking
  • Leadership skills to manage a team of media buyers, social media planners, graphic designers, and video editors

Salary Estimate: ₹15,00,000 - ₹25,00,000 per annum (depending on experience)



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