Digital Content Specialist

1 week ago


Noida, Uttar Pradesh, India XpertReach Full time

We are seeking a highly skilled Digital Content Specialist to join our team at XpertReach.

Job Description

The successful candidate will be responsible for managing and updating our social media platforms, including LinkedIn, Instagram, and Meta. They will develop and post engaging content to build brand awareness and foster online community engagement. Additionally, they will monitor and respond to social media interactions, ensuring consistent and positive brand representation.

In terms of marketing collateral design, the Digital Content Specialist will create visually appealing catalogs, brochures, and other materials for international exhibitions and events. They will also design compelling exhibition posters and leaflets that align with our brand aesthetics.

Website management is another critical aspect of this role. The ideal candidate will regularly update the company website with fresh content, including product information, blog posts, and event highlights. They will also assist in website design and layout upgrades to enhance user experience and align with current design trends.

Maintaining market research and lead generation skills is essential for this position. The Digital Content Specialist will conduct market research to gather insights on industry trends, competitors, and potential client bases. They will generate new leads through research and cold calling to support the sales pipeline.

Requirements
  • Proven experience in social media management and content creation
  • Proficiency with basic design tools (e.g., Canva, Adobe Illustrator, or Photoshop)
  • Experience with website content management and basic design principles
  • Strong research skills with the ability to identify and analyze relevant market data
  • Excellent communication and organizational skills
Preferred Qualifications
  • Degree in Marketing, Graphic Design, Digital Media, or a related field
  • Experience in B2B marketing, catalog production, or website management


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