Strategic Media Leader

6 days ago


Bengaluru, Karnataka, India AB InBev Full time

As a Strategic Media Leader at AB InBev, you will be responsible for developing and executing media strategies that drive brand visibility and consumer engagement. Your role will involve managing all media channels, optimizing media budgets, and collaborating with creative and media agencies to deliver impactful campaigns across traditional and digital platforms.

About the Role
  • Develop and implement effective media strategies and plans to meet brand objectives and KPIs, ensuring compliance with alcobev advertising regulations.
  • Manage media budgets, ensuring optimal allocation across channels to maximize ROI.
  • Monitor media spend and make data-driven adjustments to improve campaign performance and cost-efficiency.
About You
  • Bachelor's degree in marketing, advertising, communications, or a related field.
  • 4-6+ years of experience in media planning, buying, and strategy, preferably in the FMCG, Alcoholic Beverage, or related industries.
  • Strong knowledge of traditional and digital media platforms (TV, radio, print, social media, search, etc.).

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