
Digital Business Growth Expert
1 day ago
We're looking for a strategic Growth Manager to drive digital business growth and customer engagement across various customer segments.
You will shape the bank's digital business by coordinating with cross-functional teams, analyzing user journeys, and designing targeted campaigns based on customer personas and digital outreach.
Key responsibilities include increasing traffic on bank channels, working with product and analytics teams to design data-driven marketing strategies, and owning end-to-end measurement frameworks for growth experiments.
The ideal candidate has 2-6 years of experience in growth/product marketing for a digital business/apps, a customer-centric mindset, and hands-on experience with data extraction and interpretation tools like SQL and Power BI.
Prior experience with campaign management tools like Moengage and Clevertap is a plus. The role involves collaboration with Campaigns, Analytics, and Portfolio teams to drive efforts on driving conversion funnels.
- Increase traffic on bank channels (mobile/net) to drive conversion from target bases and adoption among new/existing consumers.
- Analyze user journeys to identify improvement areas and increase visitors and conversions on our platform(s).
- Work with product, analytics, and digital marketing teams to design targeted campaigns based on customer persona and digital outreach.
- Use data analytics and segmentation to make targeted marketing strategies and conduct A/B testing to validate hypotheses and optimize user journeys.
- Own end-to-end measurement frameworks for growth experiments, ensuring data accuracy and impact assessment.
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