Full-Time Digital Marketing Position

1 day ago

Bareilly, Uttar Pradesh, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Digital Marketing Specialist

About the Role:

We are seeking an experienced Digital Marketing Specialist to join our team. The successful candidate will be responsible for planning, executing, and managing daily social media activities across various platforms.

Key Responsibilities:

  • Develop and implement social media strategies to engage with students and parents.
  • Create and optimize paid campaigns on Google Ads, Facebook/Instagram Ads, and other platforms.
  • Collaborate with the creative designer to deliver high-converting ad creatives, reels, and graphics.
  • Write engaging ad copies, campaign content, and captions that connect with our target audience.
  • Track and analyze campaign performance using tools like Google Analytics and Meta Business Suite.
  • Manage remarketing campaigns to re-engage prospective students and improve conversion rates.
  • Align closely with the Admissions & Outreach team to ensure lead quality and conversion optimization.
  • Innovate with campaign strategies for scholarship tests, education fairs, school outreach, and admissions push.
  • Stay updated with the latest trends in social media, paid ads, and performance marketing.

What We're Looking For:

  • 2–4 years of experience in social media management + paid marketing.
  • Hands-on expertise with Google Ads, Facebook/Instagram Ads, and other platforms.
  • Strong knowledge of SEO basics, campaign funnels, and analytics tools.
  • Creative thinker with data-driven decision-making skills.
  • Ability to work in a fast-paced education sector environment.

What We Offer:

  • Opportunity to build and scale the digital presence of a leading higher education institution.
  • Dynamic, fast-growing environment with creative freedom.
  • Cross-functional exposure in admissions, outreach, and branding campaigns.
  • Competitive salary with growth opportunities.

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