Marketing Communications Strategist

2 days ago

Salem, Tamil Nadu, India beBeecommunications Full time ₹ 15,00,000 - ₹ 22,00,000
Marketing Communications Specialist Job DescriptionWe are seeking a skilled Marketing Communications Specialist to spearhead our marketing efforts. The ideal candidate will have experience in public relations, agency management, media planning, collaborations with key opinion leaders (KOLs), brand sponsorships and partnerships, event participations, and on-ground event activations.
  • Manage public relations activities, including developing and maintaining relationships with media outlets and crafting press releases that align with company objectives.
  • Oversee agency relationships, ensuring effective collaboration and delivery of high-quality services.
  • Handle media planning and buying, including identifying and negotiating with vendors to maximize budget efficiency.
  • Develop and execute KOL collaborations to enhance brand visibility and credibility.
  • Identify, negotiate, and manage brand sponsorships and partnerships to align with marketing goals.
  • Coordinate participation and sponsorship of industry events to maximize brand exposure and networking opportunities.
  • Plan and execute on-the-ground event activations to engage target audiences and promote brand experiences.

Requirements

  • Minimum 1 year of experience as a Marketing Manager/PR Manager with creative agencies, luxury, entertainment, or hospitality.
  • Experience managing public relations and media purchasing.
  • Experience with brand collaborations.
  • Experience with collaborations with content creators and KOLs.
  • Experience in identifying and participating in industry events.
  • Proficient communication skills in English.
  • Experience with managing brand sponsorships.
  • Proficiency in using office tools.
  • Experience with social media management and branding is a plus.

The successful candidate will have excellent communication skills, be able to work effectively in a team environment, and possess a strong understanding of marketing principles and practices.

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