Executive Leader in Digital Marketing Operations

2 days ago

Pune, Maharashtra, India beBeeMarketingAutomation Full time ₹ 1,50,000 - ₹ 28,00,000
Job Title:

Senior Marketing Automation Specialist

About the Role

This is a technical marketing position that focuses on developing and executing marketing automation strategies using Salesforce Marketing Cloud (SFMC). The ideal candidate will have expertise in SFMC, including Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder. Experience with Salesforce Sales Cloud is also essential.

Key Responsibilities
  1. Develop and execute comprehensive marketing automation strategies to support business objectives.
  2. Mentor a team of marketing automation specialists and foster a culture of innovation, excellence, and results.
  3. Optimize marketing automation workflows, nurture journeys, and lead scoring models using SFMC and Salesforce Sales Cloud.
  4. Enhance lead qualification, conversion, and sales alignment by optimizing marketing ROI.
  5. Manage SFMC daily operations and maintenance, ensuring it functions optimally and integrates well with other business systems.
  6. Collaborate with cross-functional teams to integrate marketing automation tools, streamline workflows, and ensure compliance with privacy regulations.
  7. Evaluate and recommend new technologies to enhance functionality and process efficiency.
Requirements
  • Bachelor's degree in a related field or equivalent experience.
  • 10+ years of experience in marketing technology and automation.
  • Hands-on experience with Salesforce Marketing Cloud (SFMC) and Salesforce Sales Cloud.
  • Strong analytical skills to interpret data and provide actionable insights.
  • Excellent organizational skills with the ability to handle multiple projects and prioritize effectively.
  • Strong verbal and written communication skills to collaborate effectively with cross-functional teams.
  • Proven leadership experience with the ability to drive performance and continuous improvement.
About You

The ideal candidate will possess a blend of technical expertise in marketing automation, strong leadership abilities, and a strategic mindset to optimize and enhance our marketing efforts through Salesforce platforms.

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