
Data-Driven Insights Leader
4 days ago
We are seeking a dynamic professional to lead our insights function and drive strategic decision-making.
This role will shape customer-centric strategies, strengthen brand positioning, and uncover new market opportunities.
Key Responsibilities:- Develop consumer strategy and research plans
- Design and execute qualitative and quantitative studies
- Establish an always-on consumer intelligence engine
- Conduct cultural and category studies to identify emerging trends
- Drive research-led recommendations to improve funnel conversions
The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys and inform business decisions.
Desired Skills & Experience:- 6–8 years of proven expertise in consumer insights or brand strategy
- Strong grounding in qualitative research methodologies
- Proven ability to convert insights into actionable business strategies
- Excellent storytelling and synthesis skills
PREFERRED CANDIDATE PROFILE: MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.
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