Cybersecurity Product Growth Strategist

1 day ago

Bengaluru, Karnataka, India beBeeProductMarketing Full time US$ 1,26,000 - US$ 1,56,000

As a key member of our team, you will be responsible for driving awareness and adoption of our products across markets.

This role involves turning complex cybersecurity capabilities into compelling stories that drive impactful launches and enable our sales teams with powerful messaging and assets to accelerate growth.

Key Responsibilities:
  • Develop and execute product marketing strategies to achieve revenue growth.
  • Build sharp, differentiated product positioning and messaging tailored to industry verticals, buyer personas, and competitive landscapes.
  • Lead end-to-end product launches, collaborating closely with Product, Sales, and Marketing teams.
  • Deliver high-impact assets and run enablement programs that empower teams to close deals faster and retain customers better.
  • Conduct exhaustive competitor research to inform product positioning and highlight our unique selling points.
  • Drive our company's visibility in analyst reports such as Gartner and Forrester, as well as expand our presence on platforms like G2 and Gartner Peer Insights.
  • Track, measure, and optimize marketing efforts for maximum impact on pipeline and revenue.

Requirements:

  • 4-7 years of experience in product marketing, preferably in the cybersecurity space.
  • Strong understanding of the cybersecurity landscape, buyer journeys, and threat intelligence market.
  • Proven ability to craft compelling narratives for technical products and distill complex concepts into simple, persuasive messaging.
  • Experience driving product launches and collaborating across product, marketing, and sales functions.
  • Analytical mindset with ability to derive insights from market data.
  • Self-starter with ability to thrive in a fast-paced, high-growth environment.

Benefits of Joining Our Team:

  • We provide an environment where you can develop and enhance your skills while delivering meaningful work.
  • Competitive salary and full spectrum of generous perks and incentives.

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