Strategic Marketing and Sales Lead
7 days ago
We are a dedicated team of professionals committed to driving business success through strategic problem-solving and objective-oriented approaches.
Our Purpose: Why do we exist?
We aim to develop, manage, and ensure the execution of the business plan within set budgets and timelines, maximizing operational efficiency and business performance.
Marketing & Sales Strategy is an independent and powerful entity with a dual responsibility of:
Playing the role of a CSMO (for the CEO)
Controlling and enabling business operations across the entire Sales & Marketing organization
The core philosophy of Marketing & Sales Strategy is to bring various teams together under one singular mega-objective— maximizing business performance through impactful propositions that drive the desired response from trade and consumer markets.
P/L Role:- Define strategic propositions with the CEO/Board to maximize revenue generation.
- Ensure all necessary conditions for sales execution are in place (Budgets, Cashflows, Proposition, Site Readiness, Approvals, etc.).
- Drive adherence to the launch calendar to optimize business performance and resource utilization.
- Maximize operational efficiencies by defining, controlling, and enabling sales processes that help teams achieve revenue targets with minimal spends.
- Business Planning & GTM Strategy
Analyze project situation and market dynamics.
Collaborate with key stakeholders to finalize business plans, budgets, and timelines.
Align teams on launch strategies and activation plans.
Leverage data and insights to drive efficient decision-making. - Design inventory and pricing strategies to meet launch objectives.
Ensure project readiness in terms of approvals, financial products, and cashflows.
- Execution & Sales Enablement
Define and monitor the sales closure process in collaboration with the Sales & Marketing teams.
Track sourcing performance and provide data-driven interventions to meet targets. - Oversee inventory and budget control to optimize revenue realization.
Design incentives for sales verticals and channel partners.
Govern price deviations, offers, and payment plans to achieve revenue objectives.
- C RM & Revenue Optimization
Ensure seamless conversion from gross to net revenue through effective CRM processes.
Enable customer relationship teams with project insights to drive service excellence. - Facilitate quick issue resolution to retain bookings and maximize customer satisfaction.
Act as the bridge between CRM, Sales, and other departments for smooth operations.
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