User Growth Specialist

3 days ago

Ghaziabad, Uttar Pradesh, India beBeeGrowth Full time US$ 90,000 - US$ 1,20,000

At Flecks Labs, we're scaling our portfolio of casual games that delight players worldwide.

We seek a User Acquisition Manager to drive profitable growth through precision targeting and smart bidding.

Key Responsibilities:

  • Develop strategic paid user acquisition campaigns across multiple channels, focusing on measurable revenue.
  • Create budgets to maximize return on ad spend (ROAS), not just installs or click-through rates.
  • Analyze deep-funnel metrics and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types.
  • Build robust attribution models and cohort analyses using various tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Report weekly on performance, forecast accuracy, and opportunities to improve efficiency.

Requirements:

  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling UA with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms and key metrics.
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
  • Strong sense of creative testing strategy and knowledge of what works in casual game ads.

Bonus Points:

  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization and live ops.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for casual gaming and interest in behavioral psychology for player acquisition.

What We Offer:

  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute fast.

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