Digital Health-Tech Content Strategist

2 days ago

Vadodara, Gujarat, India beBeeCreative Full time ₹ 20,00,000 - ₹ 30,00,000

Overview

A digital health-tech platform is dedicated to addressing hair loss and offering a holistic solution to millions of Indians suffering from this issue.

As a Creative and Performance Content Lead, you will be responsible for developing and executing a content strategy that drives both brand engagement and conversion across creative and performance marketing.

Key Responsibilities:

  • Content Strategy & Planning:
    • Develop and lead the overall content strategy for the target audience segment, aligned with brand goals and marketing objectives.
    • Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
    • Drive consistency in brand voice and storytelling across all content formats.
  • Creative Content Development:
    • Ideate and execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
    • Create engaging narratives around hair health, product education, and customer stories.
  • Performance Marketing Creatives:
    • Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
    • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
    • Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.
  • Cross-functional Collaboration:
    • Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.
    • Provide content support for partnerships, CRM, and retention initiatives.

Requirements:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.
  • Understanding of SEO principles, social trends, and email marketing.

  • Digital Content Strategist

    6 days ago

    Vadodara, Gujarat, India beBeeContent Full time ₹ 9,00,000 - ₹ 12,00,000

    Job Title: Digital Content StrategistWe are seeking a highly skilled Digital Content Strategist to join our team. In this role, you will be responsible for developing and executing comprehensive content strategies across various social media platforms.

  • Digital Content Strategist

    1 week ago

    Vadodara, Gujarat, India beBeeDigitalContentStrategist Full time ₹ 30,00,000 - ₹ 50,00,000

    Job TitleWe are seeking a results-driven Digital Content Strategist to elevate our clients' online presence.Develop and execute comprehensive social media plans across multiple platforms – including Instagram, Facebook, YouTube, and X.Create monthly content calendars and campaign strategies tailored to client objectives.Collaborate with internal teams –...

  • Senior Content Strategist

    6 days ago

    Vadodara, Gujarat, India Horizontal Digital Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Senior Content StrategistAt Horizontal Digital, we hold ourselves to one key belief: You're only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and...

  • Healthcare Content Strategist

    3 days ago

    Vadodara, Gujarat, India beBeeContent Full time ₹ 18,00,000 - ₹ 25,00,000

    Job Title: Medical Content HeadAs a Medical Content Head, you will lead our content strategy with deep understanding of clinical accuracy, SEO best practices, creative storytelling, and digital marketing. This role demands both strategic thinking and hands-on execution to create content that enhances doctors' digital presence and builds patient trust across...

  • Content Strategist

    1 week ago

    Vadodara, Gujarat, India beBeeContent Full time ₹ 8,00,000 - ₹ 12,00,000

    Job Description:We are seeking a talented Content Strategist to join our team. As a Content Strategist, you will play a key role in developing and implementing content strategies that drive business results.The ideal candidate will have 2-5 years of professional experience in content creation, a strong portfolio showcasing creative work, excellent command of...

  • Ed-Tech Content Specialist

    2 days ago

    Vadodara, Gujarat, India beBeeContentCreator Full time ₹ 50,00,000 - ₹ 80,00,000

    **Ed-Tech Content Specialist Role**We are seeking a seasoned Ed-Tech content specialist to develop, edit and produce high-quality content for various platforms. The ideal candidate will have a strong command over English writing, editing and storytelling, with expertise in creating student/teacher-centric content that simplifies complex concepts.This role...

  • Content Manager

    2 weeks ago

    Vadodara, Gujarat, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

    Job Summary:We are seeking a seasoned Digital Marketing Strategist to develop and execute compelling social media campaigns that drive business growth.This role involves creating engaging content, managing multiple client accounts, and collaborating with cross-functional teams to deliver seamless campaign execution.Main Responsibilities:Design and implement...

  • Digital Marketing Strategist

    3 days ago

    Vadodara, Gujarat, India beBeeDigital Full time ₹ 4,20,000 - ₹ 5,40,000

    Strategic Digital Marketing Professional SoughtWe are looking for a highly skilled digital marketing strategist to drive business growth through effective campaign execution.Develop and execute comprehensive digital marketing strategies across multiple channels, including Google Ads, Meta Ads, SEO, and email marketing.Monitor and analyze campaign performance...

  • Innovative Content Strategist

    2 days ago

    Vadodara, Gujarat, India beBeeContent Full time ₹ 15,00,000 - ₹ 25,00,000

    Job DescriptionAs a Creative Partner, you will collaborate closely with designers and strategists to develop impactful campaigns that resonate with audiences.The role involves developing engaging and persuasive copy for digital campaigns, social media, websites, email marketing, and other digital touchpoints.You will work on multiple projects simultaneously,...

  • AI Content Development Specialist

    3 days ago

    Vadodara, Gujarat, India beBeeDigital Full time ₹ 9,00,000 - ₹ 16,25,000

    Content Strategist OpportunityWe're seeking a skilled content strategist to craft compelling narratives that drive engagement and business outcomes. This role involves developing impactful content plans, optimizing SEO and conversion rates, and aligning content with demand generation strategies.You will be responsible for creating engaging content across...