Senior Fashion Communications Professional

19 hours ago

Coimbatore, Tamil Nadu, India beBeeFashion Full time ₹ 60,00,000 - ₹ 1,50,00,000
Job Title

As a seasoned Fashion Communications Director, you will be responsible for leading communications and media strategy for fashion and lifestyle clients.

This role involves spearheading high-impact campaigns that elevate our clients' presence across editorial, influencer, and digital platforms.

Key Responsibilities:

  • Strategic Communication: Develop and execute integrated communication strategies that reflect each brand's aesthetic, positioning, and seasonal focus.
  • Media Relations: Build and maintain relationships with key fashion editors, stylists, influencers, and journalists to secure impactful media placements in top-tier publications.
  • Crisis Management: Handle sensitive brand issues with timely and strategic messaging.
  • Content Creation: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
  • Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
  • Performance Metrics: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.

Requirements:

  • Proven experience in fashion PR or a related field.
  • Strong network within the fashion media landscape.
  • Deep understanding of the fashion industry's trends, tone, and audience.

What We Offer:

  • A dynamic and creative work environment.
  • Opportunities for professional growth and development.
  • Competitive compensation package.

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