Visual Identity Leader

1 week ago


Morādābād, Uttar Pradesh, India beBeeDesigner Full time ₹ 18,00,000 - ₹ 25,00,000

Job Overview

Transforming Visual Identities

We're seeking a highly skilled Senior Graphic Designer to spearhead the visual identity of our brand.

  • Own the end-to-end design process for packaging, digital campaigns, website creatives, and offline collateral, ensuring seamless execution from concept to delivery.
  • Develop and maintain a consistent brand identity across all consumer touchpoints, elevating the brand's visual presence and message.
  • Lead the design of social media content, ad creatives, landing pages, emailers, and influencer kits, fostering engaging visuals that drive consumer interaction.
  • Collaborate closely with product and marketing teams to bring campaigns to life with compelling visuals, balancing creativity with commercial goals.
  • Mentor junior designers and freelancers, providing creative direction and feedback to ensure exceptional results.
  • Stay abreast of emerging design trends, ensuring the brand remains fresh and competitive in the market.
Requirements:
  • 4–6 years of experience as a Graphic Designer, with at least 2 years in a senior or lead role, demonstrating leadership and expertise.
  • A strong portfolio showcasing branding, packaging, and digital campaign design, highlighting your ability to craft compelling visuals.
  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign), with bonus points for familiarity with Figma/Canva.
  • Experience designing for D2C, beauty, fashion, or lifestyle brands, understanding the nuances of each industry.
  • The ability to balance creativity with commercial goals, driving engagement, conversion, and retention through effective design.
  • A keen eye for typography, color palettes, and visual storytelling, bringing narratives to life through design.
  • Excellent communication and collaboration skills, working seamlessly with cross-functional teams to deliver outstanding results.


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