PR Specialist

4 days ago

Bareilly, Uttar Pradesh, India beBeeCommunications Full time ₹ 6,00,000 - ₹ 12,00,000
Public Relations Associate

We are seeking an ambitious Public Relations Associate to develop media strategies, engage with media professionals, and execute public relations campaigns.

Key Responsibilities:
  • Draft high-quality press materials, including press releases, listing notes, pitch notes, product notes, media FAQs, and other materials aligned with client objectives and industry best practices.
  • Build and maintain media lists, send media invites, conduct follow-ups with journalists, bloggers, and influencers, and engage in media rounds to secure placements.
  • Support event planning and execution, including developing checklists, managing logistics, assembling media kits, and preparing post-event reports.
  • Prepare monthly reports, including cost-benefit analysis (CBA), daily news monitoring, work-in-progress (WIP) updates, and track the effectiveness of campaigns.
  • Conduct secondary research for press releases, business development pitches, concept notes, and quarterly or annual plans, providing valuable insights.
  • Respond promptly to client communication, send meeting minutes within 24 hours, and provide regular updates, reports, and work-in-progress status.
  • Identify relevant media opportunities, including potential award platforms for client submissions, and track industry trends and key publications.
  • Organize, assemble, and print media kits for client meetings and events to ensure all materials are prepared professionally.
Required Skills & Qualifications:
  • Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
  • 1-2 years of experience in PR or a media-related role.
  • Experience of working with Fashion/Lifestyle or Hospitality/F&B brands is a plus.
  • Excellent writing, editing, and communication skills.
  • Detail-oriented with the ability to manage multiple tasks.
  • Proficient in social media platforms and online communication tools.
  • Strong interpersonal skills and the ability to build relationships.
  • Knowledge of media databases, influencers, and industry trends is a plus.

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