Marketing Influencer Specialist

1 day ago

Bengaluru, Karnataka, India beBeeInfluencer Full time ₹ 30,00,000 - ₹ 40,00,000
Influencer Marketing Professional Opportunity

Job Description:

We are seeking an ambitious and resourceful Influencer Marketing Executive to spearhead influencer marketing campaigns across multiple social media platforms. The ideal candidate will have up to 3 years of experience in influencer marketing, a willingness to learn, and a passion for staying ahead of the latest industry trends.

Key Responsibilities:

  • Develop, manage, and execute influencer marketing strategies that drive engagement and brand awareness.
  • Build and maintain a diverse network of influencers who align with the brand's target audience and values.
  • Collaborate with the marketing team to create innovative campaign concepts that support product launches, seasonal promotions, and brand awareness initiatives.
  • Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Monitor and analyze campaign performance using analytics tools, track key performance indicators (KPIs), and provide actionable insights to optimize future campaigns.
  • Stay informed about the latest influencer marketing trends, platform updates, and emerging influencers.
  • Work closely with influencers to ensure content aligns with brand messaging and aesthetics.
  • Manage influencer marketing budgets, ensuring cost-effective strategies and reporting on return on investment (ROI) to stakeholders.

Required Skills & Qualifications:

  • Strong existing database of influencers across various industries and social media platforms.
  • Proven track record of executing successful influencer marketing campaigns.
  • In-depth knowledge of social media platforms and their respective best practices for influencer collaborations.
  • Ability to analyze data and generate reports to measure campaign effectiveness.
  • Strong organizational and multitasking abilities with attention to detail.
  • Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
  • Collaborative mindset with the ability to work cross-functionally with the content, creative, and marketing teams.
  • Proactive approach to driving new ideas forward and contributing to the growth of the organization.
  • Bachelor's degree in Marketing, Communications, Business, or a related field (preferred but not required).

Preferred Skills:

  • Experience with influencer marketing platforms and tools.
  • Strong understanding of content creation and digital marketing principles.
  • Ability to manage large-scale campaigns and collaborate with global teams.

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