Senior Fashion Publicist

6 days ago

Vizag, Andhra Pradesh, India beBeeFashion Full time ₹ 10,00,000 - ₹ 19,99,999
Job Title:

Public Relations Manager

We are seeking a dedicated and experienced public relations professional to lead communications and media strategy for fashion clients. The ideal candidate will have a strong network within the fashion industry and a deep understanding of its trends, tone, and audience.

Key Responsibilities:

  • Fashion Media Relations & Thought Leadership: Build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion publications.
  • PR Strategy: Develop and execute integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
  • Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
  • Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
  • Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
  • Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
  • Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
  • Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
  • Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
  • Budget Oversight: Oversee campaign budgets while maximizing visibility within fashion media and events.
  • Brand & Reputation Management: Position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.

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