Data-Driven Mobile Performance Expert

1 week ago

Ellore, Andhra Pradesh, India beBeeAnalytics Full time ₹ 8,10,000 - ₹ 16,20,000
Job Title

We are seeking an experienced Mobile Analytics Specialist to drive data-driven insights and performance across mobile apps.

This role is ideal for an expert who understands the intricacies of mobile tracking, SDKs, MMPs, app store ecosystems, and can seamlessly integrate them to empower marketing teams with actionable channel insights.

This position will put you at the forefront of impactful client work, where you'll relish solving attribution puzzles across iOS, Android, and paid channels.

  • Key Responsibilities:
  • Design, audit, and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
  • Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  • Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  • Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure high-quality data.
  • Identify and resolve attribution discrepancies across platforms and reporting systems.
  • Build informative dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
  • Document all technical setups and collaborate with performance marketing teams.
Requirements
  • 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  • Deep understanding of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Experience working with paid acquisition tracking for mobile apps.
  • Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  • Clear communication skills to bridge technical insights with marketing needs.

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