
Senior Paid Social Lead
5 days ago
Job Overview
You will lead the execution and strategy for all paid social channels, including Meta, Snapchat, TikTok, YouTube, and Twitter.
Key Responsibilities:
- Own the full project lifecycle, ensuring high-quality delivery and KPI achievement through cross-functional teams.
- Perform in-depth analysis and make recommendations on budget allocation across channels and campaigns.
- Drive campaign improvement and be accountable for performance against targets while coaching team members.
- Identify new marketing opportunities and creative ideas based on commercial KPIs, customer insights, and competitive analysis.
- Collaborate with local marketing teams and provide clear guidance on executing tactics.
Requirements: 5+ years of experience managing paid social advertising campaigns, strong expertise in App acquisition, and ideal experience with full-funnel marketing.
Essential Skills:
- Strong analytical skills to translate data into actionable strategies.
- Excellent communication and interpersonal skills to manage stakeholders effectively.
- Ability to identify marketing opportunities and develop strategic solutions.
- Up-to-date knowledge of regulations and best practices in digital marketing.
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