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Digital Campaign Strategist
2 weeks ago
Performance Marketing Opportunity
The role of a Performance Marketer is to plan, execute and optimize paid campaigns across digital channels. This involves launching and optimizing ad campaigns on Google Ads and Meta Ads, managing ad creatives, targeting and budgets for multiple clients, tracking campaign performance and providing insights from analytics tools.
Key Responsibilities:
- Develop and implement data-driven strategies to maximize campaign results.
- Manage multiple client campaigns with ownership and accountability.
- Analyze campaign performance using metrics such as CPC, CPL, ROAS and CPA.
- Test and optimize ads, landing pages and funnels to improve conversion rates.
- Stay up-to-date with industry trends, platform updates and best practices.
Requirements:
- Proven experience in managing paid ad campaigns, preferably in an agency setting.
- Strong knowledge of Google Ads, Meta Ads and remarketing strategies.
- Understanding of conversion tracking, pixels and analytics dashboards.
- Ability to work independently with minimal supervision.
- Strong analytical mindset and ROI-driven approach.
What We Offer:
- A dynamic and fast-paced work environment.
- Opportunities for professional growth and development.
- Competitive compensation package.
- Collaborative team atmosphere.