Experienced Marketing Automation Specialist

2 weeks ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 12,50,000 - ₹ 17,50,000

Job Opportunity:

We are seeking a seasoned professional with expertise in marketing automation and campaign management.

Key Responsibilities:

  • Design, develop, and implement complex marketing campaigns using Adobe Campaign Classic.
  • Create and manage responsive email templates, workflows, and automated campaigns.
  • Collaborate with cross-functional teams to gather campaign requirements and objectives.
  • Conduct A/B testing and analyze campaign performance metrics to optimize results.
  • Troubleshoot and resolve issues related to email delivery, campaign execution, and system integrations.
  • Ensure compliance with email marketing best practices and data privacy regulations.
  • Mentor junior team members and provide guidance on best practices in campaign development.

Required Skills and Qualifications:

  • Proficiency in Adobe Campaign Classic, including advanced campaign setup, workflow design, and reporting.
  • Strong experience in HTML, CSS, and JavaScript for email development.
  • In-depth knowledge of email marketing best practices, including deliverability and engagement strategies.
  • Familiarity with data management, segmentation, and targeting within Adobe Campaign.
  • Excellent analytical skills to assess campaign performance and make data-driven decisions.

Benefits:

  • Certification in Adobe Campaign Classic Development is a significant advantage.
  • Experience with CRM systems and integration with Adobe Campaign.
  • Strong communication skills and the ability to work collaboratively in a team environment.

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