
Chief Social Media Innovator
2 days ago
Job Title:
">Strategic Digital Engagement Director
">Job Summary
">We are seeking a highly skilled and experienced Strategic Digital Engagement Director to lead our social media efforts. This role will be responsible for driving brand visibility, community reach, and measurable revenue across various platforms.
">Key Responsibilities
">- Own the social media P&L across all brands.
- Drive brand visibility, community reach, and measurable revenue via Instagram, YouTube, X, and new platforms.
- Architect 90-day growth roadmaps: revenue goals, follower milestones, brand positioning, and campaign calendars.
- Build viral campaigns & storytelling hooks tied to astrology, spirituality, and cultural moments.
- Run performance-driven funnels from social → landing pages → conversions.
- Track core KPIs: reach, engagement, CTR, conversions, CAC, ROAS, LTV from social channels.
- Manage and mentor designers, editors, copywriters, influencers, and agencies.
- Expand community ecosystems on WhatsApp, Telegram, and closed groups—turn followers into loyal customers.
- Collaborate with Growth, Product, and Marketing teams to align social with revenue, brand, and employer branding.
- Continuously experiment with formats, tools, and platforms—scale only what drives revenue + reach.
Requirements
">- 5–8 years leading social media for high-growth consumer brands.
- Proven track record of growing accounts 100k → 1M+ or driving multi-crore revenue via social.
- Strong grip on paid + organic integration (ads, influencer collabs, affiliate tie-ins).
- Analytical and creative in equal measure: Google Analytics, GA4, Meta Suite, YouTube Studio, Ads + killer instincts for viral hooks.
- Excellent at storytelling, positioning, and community engagement.
- Prior experience in team building and agency management.
- Passion for spirituality/astrology or openness to immerse in the category.
Benefits
">This is a highly competitive position that offers a unique opportunity to make a significant impact on our company's success. If you are a results-driven professional with a passion for digital marketing, we encourage you to apply.
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