Associate - D2C Marketing Specialist

4 weeks ago


Noida, Uttar Pradesh, India Paytm Full time
About Us

Paytm is India's leading digital payments and financial services company, focused on driving consumers and merchants to its platform through various payment use cases. We provide consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag, and Paytm Postpaid - Buy Now, Pay Later. To merchants, we offer acquiring devices like Soundbox, EDC, QR, and Payment Gateway, where payment aggregation is done through PPI and other banks' financial instruments. To enhance merchants' business, we offer commerce services through advertising and Paytm Mini app store. Our platform leverages operating on this platform, enabling us to offer credit services such as merchant loans, personal loans, and BNPL, sourced by our financial partners.

Key Responsibilities
  1. Operational Oversight: Lead and manage end-to-end product operations, ensuring products conform to telecom industry standards. Coordinate with Engineering, User Design, Operations, and other teams for smooth product launches and ongoing operations.
  2. Revenue Tracking & Optimization: Monitor product performance to ensure optimal revenue generation. Track key revenue metrics, identify areas for enhancement, and implement strategies to maximize product revenue.
  3. Product Testing & Maintenance: Regularly test live products in collaboration with operators and sales SPOCs to ensure seamless performance. Ensure hygiene standards are maintained across all products.
  4. Market & Competitive Analysis: Conduct market research, benchmark competitors, and recommend product strategies to drive revenue growth.
  5. Cross-functional Collaboration: Work closely with engineering, design, sales, and marketing teams to align product strategies with operational and revenue goals.
Skill Requirements
  • Strong MS-Office skills (Excel, PowerPoint, Word) for tracking operations and reporting.
  • Revenue Tracking and Enhancement experience, with a focus on telecom products.
  • Knowledge of Digital Marketing strategies is a plus.
  • Outgoing, proactive, and self-starter attitude, with strong collaboration skills.
  • Educational Qualification: B.E./B.Tech/BBA/BCA/MBA
Why Work with Us
  1. A collaborative output-driven program that brings cohesiveness across businesses through technology.
  2. Improve the average revenue per user by increasing cross-sell opportunities.
  3. A solid 360-degree feedback from your peer teams on your support of their goals.
  4. Respect, earned, not demanded from your peers and manager.
Compensation

If you are the right fit, we believe in creating wealth for you. With enviable 500 million+ registered users, 21 million+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story.



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