Digital Marketing Strategist

2 weeks ago

Chandigarh, Chandigarh, India beBeeDigital Full time ₹ 2,00,000 - ₹ 7,00,000
Role Overview

We are seeking a seasoned Digital Marketing Strategist to spearhead our digital sales performance initiatives. This individual will be responsible for planning, executing, and optimizing multi-channel campaigns across Meta Ads, Google Ads, SEO, and ROI-driven strategies to drive profitable sales and improve return on ad spend (ROAS).

Key Responsibilities:
  • Develop and execute comprehensive campaign strategies to achieve revenue growth and efficiency
  • Manage and optimize paid advertising channels including Meta Ads and Google Ads
  • Conduct thorough keyword research and implement effective SEO tactics to drive organic traffic
  • Collaborate with cross-functional teams to create engaging ad creatives and product landing pages
  • Analyze campaign performance, identify areas for improvement, and provide data-driven recommendations
  • Stay up-to-date with the latest digital marketing trends and platform updates
Requirements

To succeed in this role, you will require:

  • Minimum 2 years of hands-on experience in paid advertising and SEO
  • A proven track record of delivering profitable e-commerce campaigns
  • Strong expertise in audience segmentation, funnel building, and remarketing
  • Familiarity with tools such as Meta Business Manager, Google Ads, Google Analytics (GA4), Google Tag Manager, Keyword Planner, Ahrefs/SEMrush
  • Ability to work in a fast-paced, sales-oriented environment
  • An analytical mindset with a focus on metrics and return on investment (ROI)
  • Preference given to candidates with experience in the apparel or luxury sectors

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