SFMC Developer

2 weeks ago

Chennai, Tamil Nadu, India beBeeMarketer Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Marketing Automation Specialist

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We are seeking a skilled Marketing Automation Specialist to lead the design and implementation of scalable solutions on Salesforce Marketing Cloud.

This role requires collaboration with stakeholders to gather business requirements and translate them into technical solutions.

The ideal candidate will have experience in designing multi-channel marketing campaigns and automated customer journeys, leveraging SFMC modules including Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder, Content Builder, and Advertising Studio.

The successful candidate will also be able to leverage AMPscript, SQL queries, and SSJS for advanced personalization and data manipulation, integrate SFMC with external systems using APIs, data extensions, and synchronized data sources, and ensure data integrity, segmentation strategy, and compliance with GDPR/CCPA/email marketing regulations.

Required Skills & Qualifications:

• 3+ years of hands-on experience in Salesforce Marketing Cloud implementation and strategy.

• Strong understanding of AMPscript, SQL, and SSJS.

• Deep knowledge of Contact Builder, Journey Builder, Automation Studio, and other SFMC tools.

• Proven experience integrating SFMC with Salesforce CRM and other third-party platforms.

• Understanding of data modeling, audience segmentation, and email deliverability best practices.

• Solid grasp of API integrations (REST/SOAP) and cloud connector frameworks.

• Experience in leading a technical team or project, with strong documentation and communication skills.

• Familiarity with CAN-SPAM, GDPR, and marketing compliance standard.

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