Digital Marketing Campaign Strategist

3 days ago


Hyderabad, Telangana, India Tata Consultancy Services Full time
Company Overview

Tata Consultancy Services (TCS) is a leading global IT services and consulting organization that partners with businesses to solve complex problems.

Salary & Benefits

The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum, depending on location and experience. TCS offers a comprehensive compensation package, including a competitive salary, benefits, and opportunities for growth and development.

Job Description

We are seeking a highly skilled Digital Marketing Campaign Strategist to join our team. In this role, you will be responsible for developing and executing digital marketing campaigns that drive business outcomes.

Required Skills & Qualifications
  • 5+ years of hands-on experience in customer campaign execution within a telco, bank or subscription media company.
  • Direct experience with SAS MA, SAS CI360, Salesforce Marketing Cloud, or advanced knowledge on other campaign platforms.
  • Strong SQL skills and good understanding of relational database structure, ideally using Teradata.
  • Deep knowledge and experience adhering to key legislation for Marketing activities.
  • Analytically driven person with demonstrated record of using insights to improve customer experience and business outcomes.
Benefits

TCS offers a range of benefits, including:

  • A comprehensive health insurance plan.
  • A retirement savings plan.
  • Opportunities for career growth and development.
Others

This is a challenging and rewarding role that requires a strong analytical mindset and excellent communication skills. If you have a passion for digital marketing and a desire to make a meaningful contribution to our organization, we encourage you to apply.



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