
Marketing Campaign Specialist
2 days ago
As a key member of our strategic consulting team, you will be responsible for developing and executing comprehensive influencer marketing campaigns that drive brand awareness and sales.
Key Responsibilities:
- Campaign Ideation & Execution
- Understand the needs of the brand
- Set realistic goals for the campaign
- Ideate and execute impactful campaigns with credible creators
- Identify innovative campaigns to stay ahead of trends
Performance Monitoring
- Monitor data and ROI
- Track consumer insights parallely
- Create quarterly roadmaps
- Execute approved roadmaps
- Trend forecasting
- Event Reports
Brand Development & Client Retention
- Ensure 100% client retention
- Track new/upcoming SMEs and creators
- Meet talent agencies once a month
- Develop relationships with brands and third parties on behalf of our company
- Develop quarterly and annual roadmaps in line with client business goals
- Leverage partnerships, sponsorships, and advertising opportunities
- Liaise with PR teams to create cross-channel strategies
Operations & Logistics
- Negotiate contracts and ensure timely invoicing & payouts
- Maintain all paperwork and contracts
Research & Analysis
- Commission and undertake market research
- Research new business proposals and present to potential clients
- Analyze industry trends affecting clients and recommend communication strategies
Team Contribution
- Motivate the team and encourage a friendly work environment
- Deploy resources as needed
- Document initiatives properly
Work Environment
This is an in-office, full-time role based in Mumbai/Delhi.
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