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Marketing Strategist

2 weeks ago

Bengaluru, Karnataka, India Yo Hr Consultancy Full time
Job Details

We are seeking a talented Marketing Strategist (8-12 Yrs) to join our team at Yo Hr Consultancy. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans to drive business growth.

About the Role
This is a challenging and rewarding role that requires a strong understanding of digital marketing concepts, including SEM, social media advertising, and email marketing. You should have expertise in Meta ads, Google Ads, and other advertising platforms, as well as experience working with digital media marketing agencies.

Your Key Responsibilities
- Develop and implement strategic marketing plans across various channels to drive revenue and increase ROI
- Analyze and optimize marketing performance based on data-driven insights and strategy using quantitative analysis and provide actionable insights to optimize marketing strategies and maximize ROI
- Utilize advanced analytics tools and techniques to track, measure, and report on key performance metrics, such as conversion rates, customer acquisition costs, and revenue attribution
- Collaborate closely with the marketing team to define and execute targeting and segmentation strategies to reach relevant audiences and drive customer engagement

Requirements
- Proven track record of at least 4 years in performance marketing
- Masters degree in Marketing, Business Administration, or a related field
- Experience in B2B Performance Marketing, preferable with Digital Media Agency
- Strong expertise in Meta ads, Google Ads, and other advertising platforms
- Exceptional problem-solving skills and ability to think strategically to drive business growth
- Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations
- Solid understanding of digital marketing concepts, including SEM, social media advertising, and email marketing
- Excellent communication and presentation skills

About Yo Hr Consultancy
Yo Hr Consultancy is a leading provider of HR consulting services. We're passionate about helping businesses achieve their goals through effective human resources management.