Analytics Consultant

3 weeks ago


Bengaluru, Karnataka, India KPMG India Full time
About the Role

KPMG India is seeking a talented Analytics Consultant to join our growing MarTech practice. As a key member of our team, you will work closely with stakeholders to gather and understand unique business requirements and build customized solutions to meet their analytic and reporting needs with Adobe Analytics platform.

Key Responsibilities

- Work with different stakeholder teams to understand web requests, identify the appropriate web KPIs to build reports, dashboards, and handle ad-hoc data pulls.
- Regularly monitor, identify, and analyze key KPIs and trends and provide data-driven recommendations to improve user experience and site engagement rates.
- Create and maintain SDR and report suites according to different sites and locales.
- Good knowledge on Marketing Channel Processing rules and able to setup calculated metrics inside Analytics tools.
- Work closely with QA & Dev team to ensure professional delivery of technical implementations.
- Create dashboards, workspaces and ad-hoc reports showcasing present trends, progress rate against established KPIs, goals and lead generation activities.
- Good understanding on web analytics packages (Google Analytics/ Adobe Analytics) and familiarity with tag management systems (Launch/GTM).
- Hands-on experience in implementing 3rd party or Marketing pixels such as Meta pixel, Google Tag, Linked-in tags etc.
- Familiarity with Adobe Target - A/B, Multivariate testing platforms and methodology.

Desired Qualifications

- Overall experience of about 3-5 years in implementation of digital analytics and optimization solutions with a focus on Adobe / Google Analytics, Adobe Target.
- Experience with Tag management systems - DTM, Adobe Launch is must.
- Excellent knowledge JavaScript, CSS, HTML and JQuery.
- Experience in setting up Data-Layer format and working with front end development teams.
- Experience in integrating Adobe Analytics with other tools (Adobe Target, Adobe Campaign).
- Experience in working on Agile methodologies.
- Excellent project management, organization, and communication skills.

Essential Skills

- Exceptional team management and leadership skills.
- Ability to build strong business relationship with internal and external stakeholders.
- Deep Passion, Perseverance & Grit coupled with an inquisitive, learning nature.
- Strong verbal, written communication, data presentation skills.
- Ability to effectively communicate with both business and technical teams.
- Self-driven and motivated personality working with a strong conviction to make things happen.

Preferred Certifications

- Adobe Experience Cloud related certifications.

KPMG India is an equal opportunities employer.

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