Digital Branding Specialist

3 days ago

Kanpur, Uttar Pradesh, India beBeeMarketing Full time ₹ 40,00,000 - ₹ 80,00,000

About the Role

We are seeking a Marketing Executive to drive brand visibility, user acquisition, and engagement across multiple channels. This role involves working closely with the growth, product, and creative teams to execute campaigns, track results, and optimize strategies.

Key Responsibilities:

  • Plan, execute, and manage digital marketing campaigns across Google, Meta, and other platforms
  • Support SEO, content, and social media strategies to increase organic visibility
  • Assist in planning and executing email, WhatsApp, and push notification campaigns
  • Monitor campaign performance, analyze KPIs, and prepare regular reports
  • Collaborate with the design/content team for creatives, videos, and ad copies
  • Stay updated with market trends, competitor strategies, and industry benchmarks
  • Coordinate with external vendors and agencies (if required) for campaign execution

Requirements:

  • 0–1 years of experience in digital/brand marketing
  • Understanding of digital platforms like Meta Ads, Google Ads, SEO, and Analytics
  • Strong communication and creative thinking skills
  • Should be camera-friendly and comfortable appearing in brand videos, campaigns, or promotional content
  • Ability to analyze performance metrics and derive insights
  • Proficiency in MS Excel/Google Sheets and familiarity with analytics dashboards

Nice to Have:

  • Hands-on experience with marketing tools like HubSpot, Mailchimp, or SEMrush
  • Exposure to influencer marketing or affiliate campaigns
  • Knowledge of A/B testing and campaign optimization techniques

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