Communications Strategist

10 hours ago

Gurgaon, Haryana, India beBeePublicRelations Full time ₹ 1,04,000 - ₹ 1,30,878

Senior Executive - Public Relations

  • Develop and execute comprehensive PR strategies to enhance brand visibility and reputation.
  • Manage relationships with key media outlets, journalists, influencers, and other stakeholders to maximize positive coverage.
  • Lead the creation of press releases, speeches, articles, responses, briefing documents, and other content for internal and external communication.
  • Plan and oversee press events, product launches, sponsorships, and corporate events to generate media interest.
  • Handle crisis communication, providing strategic counsel to mitigate negative publicity and protect the brand image.
  • Monitor, analyze, and report on media coverage and the effectiveness of PR campaigns, providing insights for future improvement.
  • Collaborate with marketing, social media, and internal teams to ensure alignment of communication efforts.
  • Work with external agencies and liaison with internal teams.
  • Contribute to founder profiling and personal branding, including social media and speaking opportunities.
  • Assist in developing PR strategies for group companies.
  • Stay informed about industry trends, competitor activities, and emerging PR tools to keep strategies relevant and effective.
Qualifications and Skills
  • Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
  • 3+ years of experience in public relations, with a proven track record of managing successful campaigns.
  • Agency experience is a must.
  • Exceptional written and verbal communication skills with attention to detail.
  • Strong media network and ability to build and nurture relationships with stakeholders.
  • Experience in managing crisis communication and providing strategic counsel.
  • Proficiency in PR software and tools like Meltwater, Cision, or similar platforms.
  • Solid understanding of digital marketing and social media's role in PR strategies.
  • Ability to manage multiple projects under tight deadlines with strong organizational skills.

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