Digital Marketing Strategist

3 days ago


Shimoga, Karnataka, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 20,00,000

Unlock the Power of Digital Marketing with Our Exciting Opportunity

Job Description:

We are seeking a talented Digital Marketing Specialist to join our team and drive business growth through effective online marketing strategies.

As a key member of our marketing team, you will be responsible for developing and executing paid advertising campaigns across various platforms, including Google Ads and Meta Ads Manager. Your primary focus will be on search engine marketing (SEM), targeting high-intent keywords and maintaining high-quality scores.

Responsibilities:
  • Performance Analysis: Implement full-funnel strategies for lead generation, sales, and brand awareness. Monitor key metrics such as CTR, CPA, ROAS, and conversion rates.
  • Analytics & Tracking: Use Google Analytics and Google Tag Manager to track campaign performance, user behavior, and event tracking.
  • Remarketing & Lead Nurturing: Develop and implement remarketing strategies on Meta Ads and Google Ads to re-engage existing leads.
  • Local SEO & Competitor Research: Enhance local visibility by optimizing Google My Business listings and tracking their performance.
Requirements:
  • Proven experience in developing and implementing remarketing strategies across Meta Ads and Google Ads.
  • Ability to create segmented audience lists based on lead behavior, website activity, and funnel position.
  • Experience running tailored remarketing campaigns to increase conversion rates from previously engaged users.


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