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Mobile Application Acquisitions Specialist

3 weeks ago

Ghaziabad, Uttar Pradesh, India beBeeGrowth Full time ₹ 18,00,000 - ₹ 24,00,000
Job Title: Mobile App Growth Marketer

About the Role:

We are seeking a seasoned mobile app growth marketer to develop and execute paid campaigns that drive user acquisition, retention, and revenue for our wellness apps.

This role involves executing and scaling paid campaigns daily, optimizing user acquisition funnels, and ensuring sustainable growth at scale.

Key Responsibilities:

  • Run and optimize paid ad campaigns across multiple platforms to drive installs and conversions
  • Develop and refine user acquisition funnels to ensure campaign scalability
  • Utilize AI tools for creative testing, campaign automation, and performance optimization
  • Analyze campaign and funnel data using various analytics tools to identify growth opportunities
  • Collaborate with cross-functional teams to test ad creatives, copy, and landing flows
  • Stay up-to-date with industry trends, platform updates, and emerging acquisition strategies

Required Skills and Qualifications:

  • Proven experience scaling mobile apps via paid advertising across various platforms
  • Experience running campaigns in high-growth markets
  • Hands-on experience with analytics tools like AppsFlyer, CleverTap, and Google Analytics
  • Practical application of AI in marketing workflows (campaign automations, creative testing, etc)
  • Data-driven mindset with ability to optimize campaigns for maximum ROI

Nice to Have:

  • Background in wellness, health, or fitness apps
  • Experience working in SaaS or app growth roles