Senior Marketing Strategist

2 days ago

Rajahmundry, Andhra Pradesh, India beBeeStrategy Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

About the Role

We're seeking a marketing all-rounder to plan and execute high-impact campaigns, own our social media presence, and craft compelling copy that resonates with our audience.

This senior role involves shaping the brand voice, driving engagement, and delivering measurable business results.

Key Responsibilities:

  • Define and oversee overall content requirements across channels – push notifications, emailers, banners, landing pages, SMS, RCS, WhatsApp, social media, video scripts, and broadcasts.
  • Lead the content team in writing, editing, and proof-reading to ensure timely delivery and high-quality communication.
  • Drive continuous improvement in CTRs, engagement, and conversions through data-backed communication strategies.
  • Collaborate with the marketing team on campaign ideation, messaging frameworks, and brand voice consistency.

Stakeholder & Alliance Management

  • Act as the primary liaison with internal stakeholders (alliances, partnerships, and restaurant onboarding teams) to ensure timely execution of promotions.
  • Coordinate with alliances to plan, approve, and deliver campaigns as per agreed timelines and brand requirements.
  • Ensure all paid promotions and restaurant deliverables (visibility, offers, creative collaterals, content amplification) are executed without delays.
  • Align content and promotional strategies with alliance commitments and partner expectations.

Social Media & Community Building

  • Manage brand presence on social platforms (Facebook, Instagram, Twitter, and emerging channels).
  • Drive followership growth, engagement metrics, and ROI from community building in line with company objectives.
  • Implement innovative campaigns to enhance brand visibility and recall.

Leadership & Team Development

  • Build, mentor, and scale a team of copywriters, social media managers, and campaign executives.
  • Ensure smooth cross-functional collaboration between content, design, alliances, and performance marketing teams.
  • Foster a data-driven and creative-first culture within the team.

Required Skills and Qualifications

  • You should have 5–7 years of experience in campaign management, social media leadership, and professional copywriting (agency or brand side).
  • Your strong portfolio of high-impact campaigns, social media growth, and compelling copy is essential.
  • You should have hands-on experience with marketing and social media tools (Meta Ads Manager, Campaign Manager, Google Ads, Hootsuite, Sprout Social, etc.).
  • An analytical yet creative mindset—able to turn insights into compelling campaigns—is necessary.
  • Excellent communication, leadership, and project management skills are also required.

Benefits of Working with Us

  • We offer a dynamic work environment where you can grow professionally and develop your skills.
  • You will be part of a talented team that values innovation, creativity, and collaboration.

What We Look for in a Candidate

  • A proven track record of delivering successful campaigns and achieving business objectives.
  • Strong leadership and team management skills, with the ability to build and motivate high-performing teams.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

Keyword: Strategy

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