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Head of Field Marketing APAC

1 week ago

Pune, Maharashtra, India Wolters Kluwer India Private Limited Full time
Job Description

The Senior Marketing Lead will be responsible for developing and executing a comprehensive marketing strategy to drive business growth in the Indian market. This includes collaborating with cross-functional teams to identify opportunities, develop and implement marketing campaigns, and measure their effectiveness.

This role requires a seasoned marketer with experience in demand generation, digital marketing, and team leadership. The ideal candidate will have a proven track record of driving business results through effective marketing strategies and tactics.

Key Responsibilities:
- Develop and execute comprehensive marketing plans to drive business growth in India
- Collaborate with cross-functional teams to identify opportunities and develop marketing campaigns
- Measure and analyze campaign effectiveness to inform future strategies
- Lead and manage a team of marketers to achieve business objectives

Responsibilities and Deliverables:
- Develop and execute comprehensive marketing plans to drive business growth in India
- Collaborate with cross-functional teams to identify opportunities and develop marketing campaigns
- Measure and analyze campaign effectiveness to inform future strategies
- Lead and manage a team of marketers to achieve business objectives

Requirements:
- 10+ years of B2B field marketing experience, preferably in enterprise software/technology
- Proven track record in demand generation, ABM, and digital marketing
- Experience managing campaigns across the full customer lifecycle
- Strong budget management experience, including team administration and resource allocation
- Data-driven mindset with proficiency in Salesforce, Marketo, and analytics tools