Expert Media Buyer Role

2 days ago


Salem, Tamil Nadu, India beBeeMarketing Full time ₹ 10,80,000 - ₹ 16,20,000
Google Ads Campaign Specialist

We are seeking a skilled specialist to join our team and take charge of planning, executing, and optimizing paid advertising campaigns across Google Ads platforms.

  • Develop and implement strategies for Search, Display, Shopping, YouTube, and Performance Max campaigns.
  • Conduct in-depth research on keywords, competitors, and target audiences.
  • Monitor campaign performance daily to ensure return on ad spend (ROAS), cost per lead (CPL), cost per acquisition (CPA), and revenue growth.
  • Create and test ad copies, extensions, and creative assets to enhance click-through rates (CTR) and conversions.

Benefits:

  • Prominent role in driving business growth through targeted marketing campaigns.
  • Ongoing training and development opportunities to stay updated with the latest industry trends and platform features.
  • Collaborative work environment with experienced professionals.

Key Responsibilities:

  1. Strategize, set up, and manage Google Ads campaigns.
  2. Conduct keyword research and competitor analysis.
  3. Optimize campaigns daily for ROAS, CPL, CPA, and revenue growth.
  4. Develop and test ad copies, extensions, and creative assets for better CTR & conversions.
  5. Monitor budgets, pacing, and performance to ensure profitability.
  6. Create detailed reports & insights for clients, highlighting wins, learnings, and action plans.
  7. Stay updated with the latest Google Ads policies, trends, and platform features.
  8. Collaborate with creative and analytics teams to align on funnels, tracking, and testing.
  9. Troubleshoot tracking issues with GA4, GTM, and conversion tracking setups.

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