
Product Experience Designer
1 day ago
About Bajaj Finserv
Bajaj Finserv is the financial arm of the Bajaj group, founded in April 2007. We believe in a simple philosophy to never settle for good and go for great. This reflects in our extensive product portfolio that spans across lending, insurance, and wealth advisory categories.
We are one of the fastest growing and most diversified non-banking finance companies (NBFCs) in India, with a footprint spanning the length and breadth of the country.
As a UX Researcher, you will lead user research initiatives to understand customer needs, behaviors, and pain points across our digital ecosystem, including apps, websites, and self-service platforms.
You will design and execute research studies, including usability tests, surveys, field studies, diary studies, and in-depth interviews. You will translate research findings into personas, journey maps, and experience frameworks that guide product design decisions.
You will collaborate with UX/UI designers, product managers, and engineering teams to embed user insights into product roadmaps.
Evaluation of existing digital journeys and recommendation of usability and conversion improvements will be key aspects of your role.
- Bachelor's or Master's degree in HCI, Cognitive Psychology, Design, Behavioral Science, or related field.
- 3–5 years of experience as a UX Researcher or in a similar role within digital-first or product-driven organizations.
- Strong expertise in usability testing, contextual inquiry, interviews, surveys, heuristic evaluations, and A/B testing.
- Experience with tools like Dovetail, Maze, Lookback, Optimal Workshop, UserTesting, Google Analytics, Mixpanel, or Amplitude.
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