Strategic Content Planner

2 weeks ago


Chennai, Tamil Nadu, India Virtusa Full time
Job Title: Content Strategist

About the Role:

Virtusa is seeking a highly skilled Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and implementing content strategies that align with our business goals.

Key Responsibilities:

  • Develop and implement content strategies that drive engagement and conversion.
  • Conduct market research and analyze data to inform content decisions.
  • Collaborate with cross-functional teams to ensure content is aligned with business objectives.
  • Stay up-to-date with industry trends and best practices in content marketing.
  • Measure and report on content performance using metrics such as engagement, conversion, and return on investment.

Requirements:

  • Bachelor's degree in marketing, communications, advertising, journalism, or related field.
  • 3-5 years of content strategy experience.
  • Experience in the IT services industry is a plus.
  • Sound knowledge of content management systems, Adobe Experience Manager (AEM) CMS preferred.
  • Experience with marketing automation tools (Pardot, Marketo), drip programs, and dynamic targeted content.
  • Understanding of CRM and inside sales processes for IT Services is a plus.
  • Experience working with keyword research tools, SEO, and Google Analytics.
  • The ability to work with multiple stakeholders across different time zones.
  • Strong project management skills.
  • Excellent analytical skills.
  • Effective communication skills.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

How to Apply:

If you are a motivated and experienced content strategist looking to join a forward-thinking company, please submit your resume and cover letter to [insert contact information].


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