Strategic Content Planner
2 weeks ago
About the Role:
Virtusa is seeking a highly skilled Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and implementing content strategies that align with our business goals.
Key Responsibilities:
- Develop and implement content strategies that drive engagement and conversion.
- Conduct market research and analyze data to inform content decisions.
- Collaborate with cross-functional teams to ensure content is aligned with business objectives.
- Stay up-to-date with industry trends and best practices in content marketing.
- Measure and report on content performance using metrics such as engagement, conversion, and return on investment.
Requirements:
- Bachelor's degree in marketing, communications, advertising, journalism, or related field.
- 3-5 years of content strategy experience.
- Experience in the IT services industry is a plus.
- Sound knowledge of content management systems, Adobe Experience Manager (AEM) CMS preferred.
- Experience with marketing automation tools (Pardot, Marketo), drip programs, and dynamic targeted content.
- Understanding of CRM and inside sales processes for IT Services is a plus.
- Experience working with keyword research tools, SEO, and Google Analytics.
- The ability to work with multiple stakeholders across different time zones.
- Strong project management skills.
- Excellent analytical skills.
- Effective communication skills.
What We Offer:
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
How to Apply:
If you are a motivated and experienced content strategist looking to join a forward-thinking company, please submit your resume and cover letter to [insert contact information].
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