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Senior Public Relations Specialist

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Job Description

We are seeking a highly skilled and experienced Public Relations Professional to join our team.

  • Liaise with clients and media to build strong relationships and networks, ensuring effective communication and brand awareness.
  • Manage PR aspects of crises and ensure client expectations are met, demonstrating exceptional problem-solving skills and attention to detail.
  • Monitor and analyze media coverage, track opportunities, and provide clients with information about new promotional opportunities and PR campaign progress, leveraging industry trends and best practices.

Key Responsibilities:

  • Collate, analyze, and evaluate media coverage from traditional and digital sources, identifying areas for improvement and developing strategies for optimization.
  • Track newspapers, magazines, and websites for opportunities, staying up-to-date with the latest industry developments and trends.

Publicity & Campaign Management:

  • Plan publicity strategies and campaigns, strategize execution, and create quarterly roadmaps that align with client business goals and objectives.
  • Write and disseminate press releases, articles, and features to targeted media outlets, showcasing expertise and thought leadership in the field.
  • Promote news stories and features through various channels, maximizing visibility and engagement.

Event Management:

  • Organize and manage press conferences, open days, exhibitions, tours, and visits, providing exceptional customer service and ensuring seamless event execution.
  • Attend and promote client events to media and PR platforms, fostering relationships and building brand awareness.

Brand Development:

  • Develop and foster relationships with brands and 3rd parties on behalf of the company, identifying opportunities for growth and partnership.
  • Develop quarterly and annual roadmaps in line with client business goals, aligning with company objectives and strategies.
  • Leverage partnerships, sponsorships, and advertising opportunities to enhance brand visibility and reputation.

Influencer & Thought Leadership Engagement:

  • Build relationships with industry leaders to grow awareness and establish the company as a thought leader in the field.
  • Stay abreast of emerging trends, technologies, and influencer activities, informing strategy and decision-making.

Research & Analysis:

  • Commission and undertake market research to inform strategy and decision-making, staying ahead of the competition.
  • Analyze industry trends affecting clients and recommend communication strategies, leveraging expertise and knowledge.

About the Role:

  • This is a full-time, in-office role that requires self-starters who think and act like leaders, driving results and growth through innovative thinking and problem-solving.
  • The ideal candidate will be accountable for their actions and contribute to the growth of the company through role ownership, demonstrating a commitment to excellence and teamwork.