Digital Marketing Strategist

1 week ago


Delhi, Delhi, India DMI Finance Private Limited Full time
Job Description

We are seeking a seasoned Digital Marketing Strategist to join our team at DMI Finance Private Limited. As a key member of our growth and monetization team, you will be responsible for defining and executing strategic initiatives that drive growth across the customer lifecycle.

The ideal candidate will have 2-4 years of post-MBA or 4-6 years of post UG work experience in Management Consulting, Consumer Strategy, Online Consumer Business (Fintech), or a bank/NBFC/ Category Management / Consumer facing Product in Consumer tech companies. Strong experience in Growth Hacking, Customer Lifecycle Management & Digital Marketing Campaigns is essential.

You will lead discussions with external stakeholders/channel partners during engagement calls, interact with cross-functional teams such as Brand, Tech, Product, Credit, Communication & Customer Success to drive the Growth agenda, and ensure correct implementation of all growth hacks.

This role requires first-principles thinking, building hypotheses of factors influencing target metrics, learnings from past successful/failed experiments, and designing new solutions. You should have a P&L thought process, trade-offs that need to be made, and impact of various decisions on different line items of the P&L.

A strong analytical skillset, business acumen, and ability to effectively communicate across stakeholders across functions and positions are necessary. SQL, Advanced Excel including Pivot Tables, R/Python skills are good to have. Information Security expectation: User level.

Key responsibilities include:

  • Developing and executing comprehensive product marketing strategies to drive X-Sell/Up-Sell of various financial products.
  • Crafting clear and compelling product messaging and positioning for the products/services, ensuring consistent and effective communication across all marketing channels.
  • Leveraging digital marketing channels, social media, and other platforms to enhance brand visibility, engage the target audience, and drive higher customer acquisition.
  • Managing the marketing budget across channels and ensuring blended CAC is within the target range.
  • Driving retention strategies & driving higher DAU, MAU & reducing Churn.
  • Maximizing the customer lifetime value by managing the lifecycle & increasing retention.
  • Increasing the X-Sell ratio for both the Credit & Fee products.
  • Monitoring funnel metrics (CTR, Reach & Conversion rate) and implementing growth hacks through optimizing user experience, content, messaging, and communication optimization to reduce leakages in the funnel.

Salary: ₹1200000 - ₹1800000 per annum



  • Delhi, Delhi, India Omatics Digital And Marketing Pvt. Ltd. Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at Omatics Digital And Marketing Pvt. Ltd.This is a full-time position that will be responsible for developing and implementing effective marketing strategies to drive business growth.


  • Delhi, Delhi, India HOVO DIGITAL - Digital Marketing Agency Full time

    About the RoleWe are seeking a highly motivated and results-driven Digital Marketing Strategist to join our team at HOVO DIGITAL - Digital Marketing Agency.Job Overview:The ideal candidate will be responsible for identifying and converting potential leads into clients by showcasing the value of our digital marketing services. They will work closely with our...


  • Delhi, Delhi, India DiTech Creative & Digital Marketing Full time

    About the RoleWe are seeking a highly skilled Senior Digital Marketing Strategist to join our team at DiTech Creative and Digital Marketing Pvt. Ltd.Job Description:Client Relationship Management: Serve as the main point of contact for assigned clients, managing day-to-day communications and addressing client needs.Project & Campaign Management: Collaborate...


  • Delhi, Delhi, India DViO Digital Full time

    Job SummaryWe are seeking an experienced Digital Marketing Strategist to join our team at DViO Digital. In this role, you will be responsible for optimizing website content and landing pages, collecting data and reporting on traffic, rankings, and other SEO aspects, and staying up-to-date with the latest Google Algorithm changes.About the RoleThis is a...


  • Delhi, Delhi, India Yellodrive Marketing Full time

    Job OverviewWe are a leading social media marketing company based in India, offering personalized marketing solutions to businesses. Our team of experts focuses on design, communication, and strategy to ensure each client's unique branding, logo design, marketing, and advertising demands are met and identified with their brand.Job DescriptionThis is a...


  • Delhi, Delhi, India Peach Marketing Solutions Full time

    Job Title: Digital Marketing Strategist for SEO GrowthWe are looking for a skilled Digital Marketing Strategist to join our team at Peach Marketing Solutions in New Delhi.About UsPeach Marketing Solutions is a leading marketing agency that specializes in tailored strategies to maximize return on investment (ROI) and minimize costs per action (CPA). Our team...


  • Delhi, Delhi, India Arting Digital Private Limited Full time

    At Arting Digital Private Limited, we are seeking a seasoned Digital Marketing Strategist to join our team. The successful candidate will be responsible for driving our product marketing efforts forward and developing innovative strategies to engage with customers.The ideal candidate should have at least 2-5 years of experience in digital marketing,...


  • Delhi, Delhi, India Evolve Digital Full time

    Job DescriptionAs a Digital Marketing Strategist at Evolve Digital, you will be responsible for crafting compelling digital advertisements using platforms such as Google AdWords and Facebook Business Manager. You will take charge of end-to-end operational execution to deliver exceptional marketing, advertising, and promotional...


  • Delhi, Delhi, India ViralKraft Full time

    Job Title: Digital Marketing StrategistWe are seeking an experienced Digital Marketing Strategist to join our team at ViralKraft. The successful candidate will be responsible for developing and executing SEO strategies to enhance organic visibility for our clients.


  • Delhi, Delhi, India Flexzo HR Services Pvt Ltd. Full time

    Job Title: Digital Marketing StrategistWe are seeking an experienced Digital Marketing Strategist to join our team at Flexzo HR Services Pvt Ltd.Company Overview:Flexzo HR Services Pvt Ltd. is a dynamic and innovative company that specializes in providing cutting-edge HR solutions.Salary: ₹ 30,00,000 - ₹ 40,00,000 per annumLocation: New DelhiAbout the...


  • Delhi, Delhi, India STEPS Talent Full time

    At STEPS Talent, we're on the lookout for a talented Digital Marketing Strategist to join our team. This role is ideal for someone with expertise in SEO and email marketing who can help us enhance our digital presence, drive lead generation, and boost engagement.About the RoleWe're seeking a highly skilled professional with 3+ years of experience in digital...


  • Delhi, Delhi, India HOVO DIGITAL - Digital Marketing Agency Full time

    Search Engine Optimization ExecutiveWe are seeking a highly skilled Search Engine Optimization Executive to join our team at HOVO DIGITAL - Digital Marketing Agency in New Delhi. As a key member of our digital marketing team, you will be responsible for driving our online presence and increasing brand visibility through effective search engine optimization...


  • Delhi, Delhi, India Omatics Digital And Marketing Pvt. Ltd. Full time

    Job Title:Marketing and Sales StrategistAbout the Job:We are seeking an experienced Marketing and Sales Strategist to join our team at Omatics Digital And Marketing Pvt. Ltd.Responsibilities:Developing Marketing Strategies: Create and implement comprehensive marketing plans to drive business growth and expand our customer base.Conducting Market Research:...


  • Delhi, Delhi, India ELT Corporate Private Limited Full time

    Job Title: Digital Marketing StrategistOverview of ELT Corporate Private LimitedELT Corporate Private Limited is a dynamic organization seeking a skilled Digital Marketing Strategist to enhance its online presence and drive business growth. The ideal candidate will have in-depth knowledge of digital marketing techniques and strategies.Estimated Salary:...


  • Delhi, Delhi, India Hire Yoo Full time

    Job Title:Digital Marketing StrategistAbout the Role:We are seeking a skilled Digital Marketing Strategist to lead our marketing campaigns and develop effective online strategies. As a key member of our team, you will be responsible for creating and implementing digital marketing plans that drive business growth and success.Responsibilities:Strategy...


  • Delhi, Delhi, India Peko Full time

    About PekoPeko is a cutting-edge SaaS company that empowers businesses to thrive in the digital landscape. Our innovative product has revolutionized the way companies approach marketing, and we're looking for a talented Digital Marketing Strategist to lead our marketing efforts.


  • Delhi, Delhi, India Recruin Full time

    Job DescriptionWe are seeking a skilled Digital Marketing Strategist to join our team at Recruin. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing plans that drive engagement, conversions, and revenue growth.


  • Delhi, Delhi, India Deligence Technologies Inc. Full time

    Deligence Technologies Inc.We are seeking a highly skilled Digital Marketing Strategist to join our team at Deligence Technologies Inc. in New Delhi, India. As a key member of our digital marketing team, you will be responsible for driving our online presence and contributing to the growth of our business through strategic digital marketing efforts.


  • Delhi, Delhi, India Indo-French Chamber of Commerce & Industry (IFCCI) Full time

    Job Title: Digital Marketing StrategistAt the Indo-French Chamber of Commerce & Industry (IFCCI), we are seeking a skilled Digital Marketing Strategist to join our team. This is a key role that will drive our marketing efforts, ensuring maximum brand visibility and impact.We estimate the salary for this position to be around ₹80,000 - ₹1,20,000 per...


  • Delhi, Delhi, India BuyEazzy Full time

    Job TitleDigital Marketing StrategistCompany OverviewAt BuyEazzy, we are a dynamic team of professionals dedicated to delivering exceptional digital marketing solutions. Our mission is to drive growth and success for our clients through innovative strategies and tactics.About the JobWe are seeking an experienced Digital Marketing Strategist to lead our...