Digital Marketing Specialist

3 weeks ago


Pune, Maharashtra, India Practicology Full time
Job Title: Performance Account Executive

About the Role:

We are seeking a highly skilled Performance Account Executive to join our team in Pune. As a Performance Account Executive, you will be responsible for executing and optimizing SEM accounts, analyzing and optimizing existing paid search campaigns, and meeting KPI targets for each client.

Key Responsibilities:

  • Hands-on execution and optimization of SEM accounts
  • Test, scale, and optimize campaigns in Google Ads, Google Shopping, and Microsoft Ads, as well as other channels including Facebook Ads, Instagram Ads, and Criteo
  • Analyze and optimize existing paid search campaigns and ongoing management of monthly budgets across client accounts
  • Meet KPI targets for each client
  • Identify insights and opportunities that feed into development of strategies which meet client expectations and growth targets
  • Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met
  • Deliver weekly, monthly, yearly reporting in line with Pattern's reporting framework
  • Work closely with the SEO and Analytics teams to drive integrated strategy and insights
  • Provide specialist SEM advice to Pattern team and feed into consulting projects as required

Requirements:

  • 2 years experience in a hands-on SEM role within an agency
  • Excellent verbal and written communication skills
  • Experience executing profitable campaigns across SEM (including Google Ads and Microsoft Ads), remarketing, prospecting, paid social, and/or affiliates with a proven ROI
  • Experience with bid management software
  • Excellent attention to detail
  • Analytical with an eye for insights
  • Proficient in Excel
  • Experience with Google Analytics and data interpretation
  • Experience working with retail clients
  • Ability to work closely with senior team members to take direction on campaigns
  • A self-motivator who is constantly learning about the latest performance marketing strategies and tools

What We Offer:

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.



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