Senior Content Strategist

2 weeks ago

Gurgaon, Haryana, India DotPe Full time

About the Role:

As a Senior Content Strategist at DotPe, you will play a critical role in developing and executing content strategies that drive business growth, educate the market, and attract customers.

Responsibilities:

  • Develop and implement comprehensive content strategies that align with the company's marketing and business objectives.
  • Create high-quality, engaging content across various formats, including blogs, articles, whitepapers, case studies, and product descriptions.
  • Conduct thorough research to identify target audience segments and tailor content to meet their specific needs and interests.
  • Collaborate with cross-functional teams, including product management, design, and sales, to ensure content accuracy and relevance.
  • Optimize content for search engines to improve visibility and drive organic traffic.
  • Analyze content performance using analytics tools and generate reports to evaluate the effectiveness of content strategies.
  • Distribute content through various channels, including websites, email newsletters, and social media.
  • Cultivate relationships with influencers, partners, and industry publications to amplify content reach.

Requirements:

  • Proven experience in content strategy and creation, ideally within a product marketing role.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of SEO and content optimization techniques.
  • Ability to create engaging and informative content for various marketing channels.
  • Excellent research and analytical skills.
  • Proficiency in using content management systems (CMS) and marketing tools.
  • Strong project management skills and ability to meet deadlines.
  • Collaborative mindset and ability to work effectively with cross-functional teams.

Estimated Salary: $80,000 - $110,000 per annum, depending on experience.

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