Digital Marketing Lead

4 weeks ago


Bengaluru, Karnataka, India Anakin (YC S21) Full time

Anakin (YC S21) is revolutionizing pricing intelligence with its technology engine, enabling large global e-commerce companies to optimize their pricing strategies and stay ahead of competitors.

Job Description

We are seeking a dynamic and innovative Digital Marketing Lead to drive our growth and elevate our brand. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies across various channels.

Key Responsibilities:
  • Create high-quality content, including blog posts, articles, whitepapers, and case studies, to educate and engage our target audience.
  • Develop and manage a content calendar to ensure timely and consistent content delivery.
  • Maintain and enhance our brand identity and messaging across all marketing channels.
  • Develop marketing materials, including brochures, presentations, and sales collateral.

You will also identify and prioritize relevant industry events and conferences to attend, plan and execute event strategies, and measure the ROI of events and conferences.

Qualifications:
  • Bachelor's degree in Engineering, Marketing, Business Administration, or a related field.
  • 3+ years of overall proven experience in B2B marketing, with a strong focus on digital marketing.
  • Strong understanding of SEO, PPC, email marketing, and social media marketing.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and data-driven decision-making abilities.
  • Experience with marketing automation tools and CRM systems.

Our company offers a competitive salary, estimated at $120,000 per year, based on the US national average for a Digital Marketing Lead. If you are a passionate and results-oriented marketing professional, we encourage you to apply.



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