Beauty Influencer Marketing Specialist

4 days ago


Ellore, Andhra Pradesh, India beBeeInfluencer Full time ₹ 20,00,000 - ₹ 25,00,000
Job Overview:

At a leading beauty company, we're reimagining glow-first beauty for Indian skin tones and climates. Our mission is to create effortless, everyday skincare–makeup hybrids designed for Bharat's women.

As a Marketing Executive, you'll drive influencer-led initiatives that enhance brand visibility, build credibility, and drive growth on platforms like Instagram, YouTube, and beyond. Your creative vision will inform strategy and execution, ensuring our brand stays ahead of the curve in the beauty and personal care space.

Key Responsibilities:

  • Develop and execute marketing strategies tailored to beauty categories.
  • Identify, onboard, and manage influencers/content creators.
  • Plan & run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.
  • Collaborate with brand & creative teams to design engaging influencer briefs and ensure brand alignment.
  • Negotiate contracts and ensure timely deliverables.
  • Monitor campaign performance, generate insights, and optimize future initiatives.
  • Stay updated with trends in the beauty & personal care influencer space to keep us ahead of the curve.
  • Maintain a structured influencer database with performance metrics.

What We Offer:

  • Lead and scale marketing efforts for a growing beauty brand.
  • Direct collaboration with a high-caliber leadership team.
  • Ownership of strategy & execution in a high-impact role.
  • Fast-track growth opportunities in the booming D2C personal care space.
  • A creative, dynamic, and ambitious culture.
  • Competitive salary & benefits.


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