Digital Campaign Manager

2 days ago


Coimbatore, Tamil Nadu, India beBeeCampaign Full time ₹ 80,00,000 - ₹ 1,50,00,000
Job Description

As a seasoned campaign professional, you will be responsible for driving the development and execution of multi-channel marketing campaigns. You will work closely with cross-functional teams to ensure seamless campaign delivery and drive business results.

Key Responsibilities:

  • Campaign Management & Execution
  • Design, build, and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App)
  • Manage end-to-end campaign workflows including targeting, segmentation, and personalization
  • Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios
  • Segmentation & Targeting
  • Create customer segments using Adobe Campaign's data model and query capabilities (SQL)
  • Leverage behavioural, transactional, and demographic data to build targeted lists
  • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules
  • Personalization & Templates
  • Configure personalization blocks, dynamic content, and message templates
  • Work with creative teams to build responsive, personalized email templates
  • Campaign Optimization & Reporting
  • Monitor campaign performance (delivery, open rates, click-throughs, conversions)
  • Conduct A/B testing and provide insights for optimization
  • Generate campaign reports and dashboards for stakeholders
Required Skills & Qualifications

To succeed in this role, you will need:

  • 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR)
  • Experience with SQL and JavaScript for segmentation and audience building
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates
  • Understanding of data flows, customer journeys, and campaign automation
  • Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail)
  • Strong analytical skills and experience working with reporting & campaign optimization
  • Ability to collaborate with marketing, data, and technology teams
  • Excellent communication and project management skills
Nice to Have

In addition to the above qualifications, it would be beneficial if you had:

  • Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target)
  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting
  • Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.)


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