Product Marketing Specialist for Investment Solutions

1 week ago

Gurgaon, Haryana, India beBeeInvestment Full time ₹ 16,25,900 - ₹ 20,95,225

About the Role

We are seeking a skilled professional to shape how India engages with investment products. The ideal candidate will have deep financial domain knowledge and strong writing skills.

This role sits at the intersection of marketing, product, and communication. You will lead messaging across multiple touchpoints, from in-app journeys and CRM campaigns to product education and launches, ensuring that every piece of communication is clear, actionable, and aligned with how our users think about money.

Key Responsibilities

  • Develop product messaging across channels for key investment solutions - mutual funds, SIPs, goal-based planning, bonds, AIFs, SIF, and more.
  • Translate complex product features into simple, user-first communication across CRM, in-app journeys, landing pages, and onboarding flows.
  • Collaborate closely with product managers, brand, CRM, and leadership to align messaging with business goals.
  • Work on product launches and campaigns end-to-end, from positioning and user insight to execution and iteration.
  • E nsure consistency in tone, clarity, and value delivery across all marketing and product communication.

Required Skills and Qualifications

  • 4-7 years in a product marketing or financial services marketing role, ideally at an AMC, private banking channel of a bank, PMS, or wealth management companies catering to HNIs and UHNIs.
  • Proven experience working with investment or wealth products.
  • Ability to write independently, from headlines to user journeys and onboarding communication.
  • Comfort working with cross-functional teams in fast-paced environments.
  • Strong understanding of investor psychology.

Benefits and Opportunities

  • Opportunity to work on high-impact projects that drive business growth.
  • Chance to develop skills in a dynamic and fast-paced environment.
  • Collaborative team culture that fosters learning and growth.

Achieve Success with Us

To succeed in this role, you will need to be a strategic thinker with excellent communication skills. If you have a passion for finance and marketing, and want to make a meaningful contribution to a dynamic organization, we encourage you to apply.

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