Customer Experience Strategist

2 weeks ago

Thāne, Maharashtra, India beBeeRetention Full time ₹ 9,00,000 - ₹ 18,00,000
Customer Growth Specialist

We are seeking a skilled specialist to join our growth team. This pivotal role will shape the customer journey for one of the fastest-growing healthtech brands.

About the Role

This key member of the marketing team will lead the design and execution of targeted lifecycle campaigns across multiple channels, focusing on improving engagement, retention, and repeat purchases. Their insights will power smarter segmentation, meaningful personalization, and stronger long-term customer relationships.

Key Responsibilities
  • Build and execute end-to-end CRM campaigns across all lifecycle stages
  • Drive retention, repeat purchases, and loyalty through targeted communications
  • Analyze campaign performance and translate insights into actionable strategies
  • Partner cross-functionally with product, design, analytics, and tech teams
Requirements
  • 5+ years in lifecycle/CRM/retention marketing, ideally in a D2C or e-commerce environment
  • Prior experience in healthtech, e-pharmacy, or consumer internet sectors is a plus
  • Strong understanding of CRM automation, customer segmentation, and performance metrics
  • Data-driven, analytical mindset with the ability to translate insights into action
  • Excellent cross-functional communication and project leadership skills
Key Performance Indicators
  • Customer Retention & Repeat Purchase Rates
  • Growth in LTV and LTV:CAC ratio
  • Open rates, CTRs, and Conversion metrics from campaigns
  • Loyalty and referral program adoption

If you're passionate about building customer-first growth strategies in a high-impact domain, we'd love to connect.

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