Marketing Mix Expert

5 days ago

Kottayam, Kerala, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Job Summary:

We are seeking a Marketing Mix Analyst to join our team. In this role, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI.

Key Responsibilities:

  • Lead day-to-day client data processing and project delivery in MMM engagements.
  • Apply econometric modeling techniques to assess the effectiveness of marketing campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Presents findings through well-structured presentations tailored to client audiences.
  • Collaborates with cross-functional teams, including data scientists, consultants, and clients.
  • Performs R&D to improve modeling accuracy or explore new techniques.
  • Automates repetitive tasks and data workflows using tools like Python or R.
  • Develops advanced analytical frameworks and custom models.
  • Ensures quality and consistency in deliverables across projects and industries.

Required Skills and Qualifications:

  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modeling.
  • Strong understanding of econometric modeling and statistical analysis.
  • Proficiency in programming languages such as Python, R, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (Python/R) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive attitude.
  • Ability to work independently as well as in a team-oriented environment.

Benefits:

This role offers opportunities for growth and development in a dynamic and collaborative environment.

Others:

We welcome applications from talented individuals who share our passion for analytics and innovation.

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