Senior Digital Advertising Strategist

1 day ago

Udaipur, Rajasthan, India beBeeSearch Full time ₹ 60,00,000 - ₹ 72,00,000
Performance Marketing Specialist">

We are seeking a highly skilled Performance Marketing Specialist with strong technical acumen and strategic insight in Meta and Google Ads.

The ideal candidate will be results-oriented, adept at managing large-scale campaigns, and committed to consistently delivering high ROAS while optimizing efficiency.

">">
  • ">
  • Strategic Campaign Design, Execution, Design, launch, and continuously refine high-impact campaigns across Meta Ads, Facebook, Instagram, and Google Ads, Search, Display, YouTube, Shopping.">
  • Perform detailed keyword research to align campaigns with product positioning and target audiences.">
  • Oversee Google Merchant Center feed setup for e-commerce initiatives.">
  • Tracking, Integrations, Tech Optimizations: Implement and maintain tracking systems via Google Tag Manager, pixels, and conversion events. Troubleshoot Ads API integration and data flow for accurate attribution. Explore and integrate emerging ad-tech tools and automation techniques to enhance performance efficiency.">
  • Ongoing Optimization, Scaling: Monitor campaign performance daily, improving ROAS and lowering CPA. Conduct iterative A/B tests across creatives, ad copy, audiences, and landing pages. Leverage real-time insights to identify scalable opportunities.">
  • Analytics, Reporting: Build performance dashboards using GA4, Google Analytics, and platform-level insights. Deliver concise, actionable reporting and optimization plans to stakeholders for continuous campaign improvement.">
">Essential Qualifications & Skills">
  • ">
  • 3 years of hands-on experience executing high-performing Meta and Google Ads campaigns with proven results in ROAS enhancement.">
  • Proficiency in Google Tag Manager, pixel, and event implementation, and Ads API setup and troubleshooting.">
  • Expertise in search and display campaign types, effective keyword research, performance measurement, CPA, ROAS, CTR, and budget control.">
  • Strong analytical mindset, able to translate campaign data into optimization strategies and actionable insights.">
  • Familiarity with e-commerce advertising workflows including GMC management, tracking tools, and automation of scaling mechanisms.">
">What We Offer">
  • ">
  • Competitive base compensation enriched with performance-related incentives.">
  • Opportunity to spearhead high-budget campaigns with aggressive growth targets.">
  • Fast-paced, metrics-driven environment rewarding strategic thinking and execution excellence.">

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